How to Use LinkedIn to Find & Attract Top Talent
LinkedIn is undeniably the top social media site for connecting recruiters and prospective employees. However, it can be challenging to use LinkedIn effectively. In this session, LinkedIn expert Anthony Juliano will talk about what's most important on LinkedIn, including some lesser-known strategies for connecting with the width the best with great candidates. You'll leave better equipped to master LinkedIn and compete for top talent in today's competitive employment environment.
- How to optimize your LinkedIn profile
- How to expand your LinkedIn network
- How to develop relevant content
- How to use LinkedIn for prospect research
- How to use LinkedIn Groups as a networking tool
- How to promote your employer brand
- The importance of the individual profile vs. Company Pages
- What matters most on LinkedIn profiles
- Attracting candidates to your profile
- Becoming more discoverable
- Making the most of Groups
- Promoting your culture through your Company Page
- Status updates and articles
- Using Advanced search—without a paid membership
- Getting around LinkedIn's built-in limitations
- Keys to making initial contact with candidates
Discover how to use LinkedIn to recruit top employees and build your employer brand
- Recruiters
- VP HR
- Hiring Managers
- COO
- HR Managers
An experienced trainer, writer, and marketing and social media strategist, Anthony Juliano approaches his work with one simple goal: to help others understand our changing communication environment. A graduate of Salem State College, Indiana University, and Indiana Tech, Anthony has nearly 20 years of experience in his field. Anthony has developed and taught college classes in social media, has presented about social media at national and international conferences, and has provided social media training for a wide variety of individuals and businesses. Anthony writes a monthly column about social media for a regional business journal and has written for a variety of publications and blogs.
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